Tag Archive for UK


Images (reflecting diversity) on University Websites.

I have been able to present two of my works at conference regarding the use of images on Universities marketing communication materials – Black Students , Female Professors and I guess It is important that we acknowledge the difficulties experienced by the Universities’ marketing communication team to reach out to diverse stakeholders, students for example comes from different part of… Read more →

Does Advertisement size and orientation contributes to its emotionality?

My research aims to explore emotional appeals used in UK Banks’ Advertisements, the visual and textual content of these advertisements are considered as channels of emotional appeals. It is expected that an advert printed in colour will be more emotionally appealing than the one.printed in black and white. Also, an advertisement with images, will be emotional appealing than the one… Read more →


Features of UK Mortgage Print Advertisement

Getting a Mortgage has been described as one of the greatest financial decision a consumer will make in their lifetime and it is expected that the customer has considered various options before making that choice, This study looks at the creative design and strategies adopted by three banks to reach out to customers through their print advertisements. Six features including… Read more →