Tag Archive for Emotional Appeals

Does Advertisement size and orientation contributes to its emotionality?

My research aims to explore emotional appeals used in UK Banks’ Advertisements, the visual and textual content of these advertisements are considered as channels of emotional appeals. It is expected that an advert printed in colour will be more emotionally appealing than the one.printed in black and white. Also, an advertisement with images, will be emotional appealing than the one… Read more →