Reflection

Share ideas along the way.

This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred and three comments about the Lloyds 250th Anniversary advertisement on Facebook were analysed as positive, negative or neutral attitude towards the… Read more →

Meaning Transfer in #MulberryMiracle

I was taking the art Design and Direction class today and we were discussing advertising theories like the Kotler’s Communication model, AIDA, FCB Grid and Meaning Transfer Theory, as part of the in class group work, the students were to divide themselves into groups and choose an advertisements and see how these theories were put into practise in real life… Read more →

What have I been up to?

Quite sometimes now that I have updated my blog and wondering what have I been up to, keeping me away from my virtual diary. Almost two months with nothing to share, my life hasn’t been that dull, I must confess, quite busy with life, work and studies, but so far, I am enjoying it. Three things has actually kept me… Read more →

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Images (reflecting diversity) on University Websites.

I have been able to present two of my works at conference regarding the use of images on Universities marketing communication materials – Black Students , Female Professors and I guess It is important that we acknowledge the difficulties experienced by the Universities’ marketing communication team to reach out to diverse stakeholders, students for example comes from different part of… Read more →

Does Advertisement size and orientation contributes to its emotionality?

My research aims to explore emotional appeals used in UK Banks’ Advertisements, the visual and textual content of these advertisements are considered as channels of emotional appeals. It is expected that an advert printed in colour will be more emotionally appealing than the one.printed in black and white. Also, an advertisement with images, will be emotional appealing than the one… Read more →

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Features of UK Mortgage Print Advertisement

Getting a Mortgage has been described as one of the greatest financial decision a consumer will make in their lifetime and it is expected that the customer has considered various options before making that choice, This study looks at the creative design and strategies adopted by three banks to reach out to customers through their print advertisements. Six features including… Read more →

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Friends or Partners: Stereotype in Print Advertisement Images.

One of my research interests is in the design of marketing communications materials that can be appreciated by diverse target audience which has always lead me to observing different images as used in advertisement and wonder if it’s a reflection of the society. Pollay’s idea has been an inspiration. One of the issues I subsequently come across is the reflection… Read more →