Publication

My latest publication: This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

How many times have we watched an advert on Facebook and been eager to make a comment about how much we liked it? Today, Facebook has become an integral part of our social life and companies are using this medium to reach out to us. This paper reports the analysis of Facebook users’ comments on Lloyds Bank 250th Anniversary advertisement.… Read more →

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

Citation: Emmanuel Mogaji , (2015) “Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain”, Marketing Intelligence & Planning, Vol. 33 Iss: 6   Purpose Identifying the protected characteristics under the Equality Act of the United Kingdom, this study aims to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of… Read more →

Effect Of Employees On Customer Perception Of Service Brand

The fundamental differences between goods and services pose a challenge on developing an effective advertising strategy, this has led many scholars to recommend treating services differently and discussed the importance of communicating the relationship of tangible assets to service operation in order to make the service visible to the prospective customers. The presence of employees in advertisements has been highlighted… Read more →

Political Party Branding: The Beginning for APC in Nigeria

Emmanuel Mogaji Questbury Brand Series 01/2014 ABSTRACT The creation of the All Progressive Congress (APC) party in Nigeria is a welcome idea in the political scene of Nigeria. A mega opposition party created by merging 5 political parties determined to challenge the ruling People’s Democratic Party (PDP) in 2015 but how much effort is put in place towards creating their… Read more →

Brand Integration – The Wonga Way.

Brand Integration – The Wonga Way. Questbury Brand Series 03/2014; 1(3):1. DOI:doi:10.6084/m9.figshare.974533 ABSTRACT The author provides an insight into the financial involvement and commitment of Wonga.com to create a good perception about their brand. Wonga.com is a payday loan company in England offering “short-term, high-cost credit”. They are criticized for their high interest Annual Percentage Rate of 5853%. Despite the… Read more →

Conference Proceeding

Reflecting a diversified country: A content analysis of brand print adverts in Great Britain In proceeding of: 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group (SIG), At University of Hertfordshire, UK ABSTRACT The United Kingdom has opened its hand widely to welcome and accommodate different people; it has become one of… Read more →