PhD Update

My latest publication: This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

How many times have we watched an advert on Facebook and been eager to make a comment about how much we liked it? Today, Facebook has become an integral part of our social life and companies are using this medium to reach out to us. This paper reports the analysis of Facebook users’ comments on Lloyds Bank 250th Anniversary advertisement.… Read more →

What have I been up to?

Quite sometimes now that I have updated my blog and wondering what have I been up to, keeping me away from my virtual diary. Almost two months with nothing to share, my life hasn’t been that dull, I must confess, quite busy with life, work and studies, but so far, I am enjoying it. Three things has actually kept me… Read more →

Does Advertisement size and orientation contributes to its emotionality?

My research aims to explore emotional appeals used in UK Banks’ Advertisements, the visual and textual content of these advertisements are considered as channels of emotional appeals. It is expected that an advert printed in colour will be more emotionally appealing than the one.printed in black and white. Also, an advertisement with images, will be emotional appealing than the one… Read more →

A bit relieved…

I have been quiet busy over the past few weeks trying to meet a deadline, the festive season of Christmas and New year also contributed to my slow approach to work but I knew January 15 was just around the corner. However, after battling with SPSS, Microsoft Excel and my Content Analysis Webpage, I was able to pour about 8000… Read more →

The Methodology Process…21/05/2014

Looking forward to another productive meeting with my supervisors as we work towards the completion of my PhD in three years. Having this regular meetings has been very helpful and it’s always another step towards completion. Action plan for last meeting will be discussed today to see how much I have done and I think I will be using this… Read more →

A decision to make.

With almost two years into PhD, I guess here comes the time to make a crucial decision that will shape the rest of my research endeavours. My research aim is to explore emotional appeals in UK Banks’ print advertisement AND elicit consumers’ perception about these advertising appeals. The other part of the aim is the bone of contention -How to… Read more →