Breaking the Stereotype

Breaking the stereotype in Advertisement.


Emmanuel Mogaji

I am a member of Centre for Advances in Marketing, Business and Management Research Institute at the University of Bedfordshire Business School, Luton. England.

My research investigates the framework of print advertisements for consumer banking services in the UK in terms of visual communications (images) and appeals and understanding customer’s perceptions of visual communications.

My research interest lies in visual consumption and communication of corporate designs.