Monthly Archives: August 2015

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

Citation:¬†Emmanuel Mogaji , (2015) “Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain”, Marketing Intelligence & Planning, Vol. 33 Iss: 6   Purpose Identifying the protected characteristics under the Equality Act of the United Kingdom, this study aims to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of… Read more →