Monthly Archives: April 2014

Attitude to Ad (with snakes)

Creative decisions in advertisement are made with the hope to engaging with customers, leading to a positive attitude to the brand and subsequent desire to purchase the brand. On one of the large bill board on London Undegroud was the imposing advert for an alcoholic drink. With so much money spent, you will expect a good return on investment. However… Read more →

Political Party Branding: The Beginning for APC in Nigeria

Emmanuel Mogaji Questbury Brand Series 01/2014 ABSTRACT The creation of the All Progressive Congress (APC) party in Nigeria is a welcome idea in the political scene of Nigeria. A mega opposition party created by merging 5 political parties determined to challenge the ruling People’s Democratic Party (PDP) in 2015 but how much effort is put in place towards creating their… Read more →

Brand Integration – The Wonga Way.

Brand Integration – The Wonga Way. Questbury Brand Series 03/2014; 1(3):1. DOI:doi:10.6084/m9.figshare.974533 ABSTRACT The author provides an insight into the financial involvement and commitment of to create a good perception about their brand. is a payday loan company in England offering “short-term, high-cost credit”. They are criticized for their high interest Annual Percentage Rate of 5853%. Despite the… Read more →

Conference Proceeding

Reflecting a diversified country: A content analysis of brand print adverts in Great Britain In proceeding of: 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group (SIG), At University of Hertfordshire, UK ABSTRACT The United Kingdom has opened its hand widely to welcome and accommodate different people; it has become one of… Read more →


Emmanuel Mogaji

I am a member of Centre for Advances in Marketing, Business and Management Research Institute at the University of Bedfordshire Business School, Luton. England.

My research investigates the framework of print advertisements for consumer banking services in the UK in terms of visual communications (images) and appeals and understanding customer’s perceptions of visual communications.

My research interest lies in visual consumption and communication of corporate designs.