This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred and three comments about the Lloyds 250th Anniversary advertisement on Facebook were analysed as positive, negative or neutral attitude towards the… Read more →

Meaning Transfer in #MulberryMiracle

I was taking the art Design and Direction class today and we were discussing advertising theories like the Kotler’s Communication model, AIDA, FCB Grid and Meaning Transfer Theory, as part of the in class group work, the students were to divide themselves into groups and choose an advertisements and see how these theories were put into practise in real life… Read more →

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

Citation: Emmanuel Mogaji , (2015) “Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain”, Marketing Intelligence & Planning, Vol. 33 Iss: 6   Purpose Identifying the protected characteristics under the Equality Act of the United Kingdom, this study aims to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of… Read more →